In an AI world where anyone can build, growth is the real Moat
AI has made building effortless. Platforms like GraniteStack allow founders to go from idea to product faster than ever.
AI has made building effortless. Platforms like GraniteStack allow founders to go from idea to product faster than ever.
The most important challenges today are not technical. They are strategic, human, and distribution-driven. These are the hard questions that actually decide who wins.
How Can I Get 10 Paying Customers?
This is the first milestone that truly matters. Ten paying customers validate that your product solves a real problem and that someone values it enough to spend money.
To get there:
Do founder-led selling. Talk directly to users, run demos, and ask for the sale.
Launch in places where early adopters actively look for new products, such as Product Hunt.
At this stage, growth is manual. That effort is not a weakness. It is how you learn what actually converts.
How Can I Get Beta Customers to Test My App?
Beta customers are not just testers. They are early believers who help shape the product.
Effective ways to find them:
Share early versions in aggregator sites, newsletters, and builder communities.
Offer meaningful incentives like early access, direct influence on the roadmap, or public recognition.
Use targeted outreach tools like Clay to identify and reach people who already experience the problem you are solving.
Strong beta feedback helps you refine not just the product, but also the messaging and positioning.
How Can I Grow Into a Valuable Brand?
A valuable brand is built over time through clarity and trust.
That means:
Communicating a clear promise and repeating it consistently
Delivering outcomes, not just features
Showing up regularly where your audience already spends attention
As AI increases feature parity, people choose products they trust and remember. Brand becomes the long-term growth engine.
These Are the Hard Questions and the Right Ones to Solve
AI has solved how to build. Platforms like GraniteStack prove that building is no longer the bottleneck.
What remains difficult and defensible is growth.
Getting the first customers.
Turning feedback into momentum.
Compounding trust into a brand.
In an AI world where anyone can build, growth is the real moat.